Mix Up Summer: Canadian Edition
I had the privilege of being the brand guardian for Corby Spirit and Wine Limited, overseeing one of their flagship brands, Absolut Vodka. I was tasked with adapting the global assets for the 'Mix Up Summer' campaign to Canadian specifications.
The challenge involved using Absolut's globally provided layered files, which were flexible enough to be tailored to various ad dimensions. Each element needed to be strategically placed to ensure the right perspective while adhering to Absolut Vodka's strict brand guidelines. This process involved designing multiple formats, while working under tight deadlines to ensure the assets were exported correctly and delivered on time. It was an exciting project, and I really enjoyed the opportunity to work on such a blue-chip brand, bringing its global identity to life in the Canadian market.
