From Bucket to Pedestal
For KFC’s launch of the Hawaiian Double, I had the joy of bringing a big, bold idea to life, celebrating their iconic finger-lickin’ chicken in a way that felt timeless and unforgettable. From the very first concept to the final shot, I shaped a prestige-inspired look: the burger photographed against a deep black backdrop, captured from a dramatic low angle, perched proudly on a pedestal like the masterpiece it is. Pairing this with elegant serif typography and laurel wreath motifs gave the whole piece a sense of award-worthy glory.
As part of this campaign, I ensured that every visual and piece of messaging translated seamlessly across all social media channels. From Instagram to Facebook to YouTube, I adapted the prestige-inspired look, typography, and laurel motifs to meet each platform’s unique specifications while keeping the campaign’s bold, award-worthy identity consistent. It was my responsibility to make sure the Hawaiian Double felt consistently iconic whether it was on a feed, a story, or a screen.
The result? A campaign that didn’t just look good, it made the Hawaiian Double feel like the undisputed star of the fast-food world. It was a massive success in the Australian ad world, driving strong engagement across channels, sparking conversation, and cementing the product’s place as a fan favourite.